Become a Sponsor

Stand With PBS Utah

Build Customer Relationships on Trust and a Shared Cause
Females at Art Museum

Connect With PBS Fans Across Utah

We are Utah’s storytellers and the sole PBS station for the state. Utahns turn to us, a trusted noncommercial source for the legendary PBS lineup and our original Utah-centric shows. Our mix of education and entertainment strikes personal and universal chords. And so does sponsorship of it.

Throughout Utah and in surrounding states, fans value us and donate to keep the content flowing. Viewers recognize PBS Utah sponsors as champions for a meaningful cause.

Most Trusted Media

20 YEARS IN A ROW

Americans ranked PBS and its member stations the most-trusted media, above commercial cable and broadcast television, video streaming services, newspapers and social media.


Source: Marketing & Research Resources, Inc., Jan 2023

PBS NewsHour Geoff Amna Anchor Desk courtesy of PBS Newshour and Mike Morgan-2

Target Your Audience by Genre

Leverage PBS program genres to engage your most significant audiences and contextually align your products, services and purpose. 

GREAT PERFORMANCES Josh Groban and Denée Benton - Credit Courtesy of Thomas Falcone-1
Arts & Culture

American Masters
Great Performances
Austin City Limits

MAGPIE MURDERS Susan Ryeland and Atticus Lesley Pünd courtesty of (C) Eleventh Hour Films Photographer, Nick Wall-1
Drama

MASTERPIECE
All Creatures Great and Small
Call the Midwife

PBS NewsHour at Summer 2019 TCA Press Tour courtesy of Rahoul GhosePBS-1
News & Public Affairs

PBS NewsHour
FRONTLINE
Washington Week

can-cool-planet-img courtesy of of NASA-JSC-2
Science & Nature

NOVA
Nature

Tutankhamun Allies and Enemies Tutankhamun Mask - Credit Courtesy of Soura Films-1
History

American Experience
Ken Burns Documentaries
Finding Your Roots

THE HOUSE THAT NORM BUILT This Old House — Courtesy of WGBH-This Old House-1
How-to

This Old House
America’s Test Kitchen
Rick Steves’ Europe

CROP DANIEL TIGERS NEIGHBORHOOD courtesy of Daniel Tigers Neighborhood (C) 2012 The Fred Rogers Company-1
PBS KIDS

Sesame Street
Curious George
Daniel Tiger’s Neighborhood
Molly of Denali

Sponsors Get Results

61%

of public television viewers say PBS sponsor messages are different and better than other advertising

58%

of public television viewers believe PBS sponsors have a commitment to quality and excellence

57%

of public television viewers have a more favorable view of a brand for sponsoring PBS

Source: 2019 Commercialism Study, City Square Associates (most recent survey)

AdobeStock_353057426-1

PBS Utah Viewers Impact Personal and Professional Circles

Decision makers, leaders, families and arts lovers learn alongside us. Marketers love our audience’s appetite to learn and get involved in their communities.

Educated

They prioritize education and lifelong learning

Influential

They drive word-of-mouth recommendations

Cultural

They support the arts and attend cultural events

Community-Minded

They lead and participate in initiatives in their communities

How Sponsorship Works

  1. We create engaging and unique messaging based on your needs
  2. Our highly engaged audience receives your messages in a clutter-free environment
  3. Our audiences take action to support your brand
AdobeStock_125173819-1

Photos: PBS NewsHour Geoff Amna Anchor Desk courtesy of PBS NewsHour and Mike Morgan; GREAT PERFORMANCES Josh Groban and Denée Benton courtesy of Thomas Falcone; MAGPIE MURDERS Susan Ryeland and Atticus Lesley Pünd courtesy of © Eleventh Hour Films Photographer, Nick Wall; PBS NewsHour at Summer 2019 TCA Press Tour courtesy of Rahoul Ghose/PBS; NOVA "Can We Cool the Planet?" courtesy of NASA/JSC; Tutankhamun Allies and Enemies Tutankhamun Mask courtesy of Soura Films; THE HOUSE THAT NORM BUILT This Old House courtesy of WGBH-This Old House; DANIEL TIGER'S NEIGHBORHOOD courtesy of Daniel Tiger's Neighborhood © 2012 The Fred Rogers Company