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Purpose-driven Audience

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Viewers Like You

PBS is for anybody and everybody. Communities throughout Utah and in parts of Wyoming, Idaho, Nevada and Arizona enjoy our freely accessible content. What unites such a broad cross-generational audience? Learning. Equality. Authenticity. Environmental Preservation. These are some of the values that our viewers share in great propensity and that guide their consumer choices.

Each month, more than 226,000 viewers watch PBS Utah in Greater Salt Lake City.

Source: Nielsen, Salt Lake City DMA, Nov 2021-Oct 2022, M-Su 5a-5p, P2+

Educated

41% more likely to have a post-graduate degree

Influential

74% more likely to be influential based on public engagement and advocacy for causes

Cultural

45% more likely to attend classical music or opera performances

Community-Minded

48% more likely to donate to social service organizations

Source: 2022 MRI-Simmons Spring Doublebase USA, PBS Viewers compared to U.S. Population

 

Learn More

Download a copy of the PBS Utah media kit to learn more about our influential audience.

DOWNLOAD THE MEDIA KIT

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