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Purpose-driven Audience

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Viewers Like You

PBS is for anybody and everybody. Communities throughout Utah and in parts of Wyoming, Idaho, Nevada and Arizona enjoy our freely accessible content. What unites such a broad cross-generational audience? Learning. Equality. Authenticity. Environmental Preservation. These are some of the values that our viewers share in great propensity and that guide their consumer choices.

Across platforms, PBS Utah engages a total monthly multimedia audience of more than 373,000.

Source: Comscore, Salt Lake City DMA, October 2024-September 2025, M-Su 5a-5a, P2+; Digital Metrics Google Analytics December 2024-December 2025; Newsletters June-November 2025

Educated

29% more likely to have a post-graduate degree

Influential

67% more likely to be influential based on public engagement and advocacy for causes

Cultural

32% more likely to attend classical music or opera performances

Community-Minded

55% more likely to donate to social service organizations

Source: 2025 Spring MRI-Simmons Doublebase USA, PBS audience compared to U.S. population

 

Learn More

Download a copy of the PBS Utah media kit to learn more about our influential audience.

DOWNLOAD THE MEDIA KIT

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