Purpose-driven Audience
Viewers Like You
PBS is for anybody and everybody. Communities throughout Utah and in parts of Wyoming, Idaho, Nevada and Arizona enjoy our freely accessible content. What unites such a broad cross-generational audience? Learning. Equality. Authenticity. Environmental Preservation. These are some of the values that our viewers share in great propensity and that guide their consumer choices.
Each month, more than 226,000 viewers watch PBS Utah in Greater Salt Lake City.
Source: Nielsen, Salt Lake City DMA, Nov 2021-Oct 2022, M-Su 5a-5p, P2+
Educated
39% more likely to have a post-graduate degree
Influential
79% more likely to be influential based on public engagement and advocacy for causes
Cultural
45% more likely to attend classical music or opera performances
Community-Minded
53% more likely to donate to social service organizations
Source: MRI-Simmons Spring Doublebase USA, 2023, PBS audience compared to U.S. population